Video has become a key pillar of communication in business and the modern creator ecosystem. We consume videos on a daily basis – on Instagram Reels, on YouTube, as part of product placements, in brand advertisements, in how-to guides, and short-form social media videos.
But what isn’t obvious is that creating a single video can be a laborious process. There’s the initial recording, then the editing – which can involve cutting and trimming video, adding captions and music, improving and clarifying the audio, and making sure the video looks good.
This is one of the main reasons why AI-generated video editing is on the rise.
AI can assist with many of the video editing tasks listed above, including: adding captions, removing a background, improving audio quality, cutting and trimming, generating voiceover, and even creating video from text.
But will AI change everything we know about video editing? Can AI completely replace video editors?
We’ll examine these questions below.
What Is AI Generated Video Editing?
AI generated video editing refers to using artificial intelligence to edit or generate video.
It doesn’t necessarily replace every single manual task, but it can speed up the process of video creation and editing.
As an illustration, if you have a video that lasts for twenty minutes, you can obtain the same information by employing AI to cut the video automatically, add subtitles, and produce numerous posts for various social media websites.
You can even use AI to generate video from text.
As you’ll see below, this can be extremely useful for people who aren’t familiar with conventional video editing tools.
Why Is AI Becoming Popular For Video Editing
There is an insatiable demand for video content in the current creator ecosystem. Businesses must use video for social media, for their website, in advertisements, in product launch videos, in explainer videos and much more.
Creators also need video content if they want to succeed on social media.
However, manually recording and editing all this content can be extremely tedious. This is where AI-generated video can help.
Take the example of a digital marketer. They may want to record a 20-minute long blog post or vlog, then extract key points from this, add captions, and publish multiple social media posts.
With the help of AI, this entire process can be automated – leaving the digital marketer free to focus on improving the initial content, or adding value.
This isn’t to say that AI can replace video editing. In this example, the digital marketer would still have to manually review the edited video to make sure that everything is in order.
However, AI-assisted video editing can be incredibly helpful for smaller businesses and digital marketers.
How Does AI Video Editing Work?
AI video editing makes use of AI algorithms to analyze the multimedia content of a video, including but not limited to the visual and audio components, as well as any text within the video.
Depending on the tool, AI video editing can offer a range of different features. There are different types of AI video editing:
1. Automatic Video Trimming:
Editing a huge video manually is a laborious activity. AI video trimming improves on this process.
AI easily identifies parts of a video file that contain no sound, repeated sections, and other unnecessary pieces of content. This will make the editing process less laborious than working on long videos.
2.Automatic Video Trimming
Subtitles are a must for most social media videos.
Not only are subtitles important for people who watch videos with the sound off, they also improve the overall accessibility and discoverability of the video content. This is especially important for social media.
Rather than taking a long time adding subtitles manually, you may also take advantage of AI to add subtitles automatically to your video.
However, you need to review automatically generated subtitles prior to publishing because AI technology may not always be accurate in recognizing speech.
3. AI Voiceover:
AI voiceover features essentially “read” text-to-speech. This feature may be exceptionally valuable in the event that you want to produce a simple explanatory or marketing material video, but you do not have the resources and time to record a voiceover.
In some cases, the artificial intelligence of programs allows you to customize the voiceover to your liking, or select a different language. Once more, it is essential to examine the voiceover by the artificial intelligence to ensure that there are no errors.
This is good for product placement videos, commercials, and more.
4. Audio Enhancement:
Poor audio quality can be very distracting in video recordings. There are some ways to enhance audio quality, but the best solution is to separate audio from its video frame using an audio enhancing tool powered by AI.
5. Text-to-Video:
Text-to-video is a captivating application of AI video editing. Unlike videos that utilize recorded footage as input material, it is possible to create video from text instead about a text-to-video solution.
You can either describe the video, or use a transcript of an existing video to generate a new one.
Text-to-video tools can currently be somewhat hit-or-miss. However, using AI could prove to be a great asset in your content creation.
Advantages of Utilizing AI Video Editing
The greatest resource of a professional creator is time. AI video editing can allow you to use your productive hours by automating your work.
Rather than spending hours trimming an interview for social media, you can spend a fraction of the time and let AI do the hard work for you.
Of course, it should go without saying that checking the quality of the video is a must.
1. Great For Beginners:
Professional-grade video editing tools and software can be daunting for anyone who doesn’t have a background in the arts.
AI video tools can level the playing field for smaller businesses and less experienced creators.
For example, rather than learning complex video editing software, a beginner could use an AI video editing tool that offers trimming, captioning, aspect-ratio conversion and more – with the click of a button.
This isn’t to say that AI replaces basic video editing skills. The process can become considerably more manageable for all parties.
2. You Can Create More Content:
One of the best things about short-form social media videos is that you can repurpose long-form content into multiple pieces of content. This is extremely useful considering the rising demand for video content, and the need to publish frequently on social media.
One long-form interview can be turned into 5 or 6 short-form social media posts. Thanks to AI video editing tools, this is easier than ever. AI tools provide a helping hand in finding various interesting bits in videos, inserting captions, and changing the aspect ratio for each of the platforms.
3. Less Repetitive / Boring Tasks
Some video editing tasks are more creative than others. Simple processes, like cutting and inputting captions can take a lot of time.
However, AI gives the option to automate all these simple processes while being able to initiate more creative work related to video editing.
4. Great For Small Businesses:
Many small businesses simply don’t have the budget to invest in professional-grade video editing and production. In many cases, such businesses struggle to produce any video content at all.
AI generated video tools can help smaller businesses get into the video content game.
For instance, a little local company might utilize an AI Generated video tool to create a straightforward explainer video regarding a product or service. While the video may not appear as convincing as a professional video, it still carries the needed content.
Will AI Replace Video Editors
This is probably the most common concern among video editors – will AI replace us?
In reality, AI can assist us with our functions as video editors. However, it cannot entirely substitute for people in this job.
Although AI technology provides support in accomplishing various editing functions, a good video editor is able to grasp the overall concept of the project itself.
While it is true that AI software can detect a captivating part of the conversation, it will not be able to see the meaning of that part. Still, an experienced human editor would be capable of determining what should stay and what should be removed based on the bigger context.
That isn’t to say that AI and video editing tools have no place in the editing process. AI computers can help us in making decisions, yet we still should learn how to work with them the right way.
Human Creativity Still Matters
It is worth remembering that human creativity cannot be substituted with AI.
Using AI tools can improve video content but an exciting idea and interesting story cannot be substituted with AI technology.
No amount of AI-generated text-to-video or AI-generated special effects will replace the human touch.
Sure, a video can have the best graphics, the best editing, the best audio, but that doesn’t mean it’ll be a compelling watch.
Why?
Simply because people don’t watch videos for the technical quality of the production. They watch them for the content and the message.
Any company hoping to use video marketing has to know that its message ought to be relevant for its audience.
If everyone can use the same AI text-to-video software, then all applications will look alike. That is where creativity plays its role again. The human touch can make one video stand out from the other.
That’s not to say that AI tools are useless. Far from it – they can augment our abilities as video creators and editors.
But the message and the medium have to come from human input.
What Are the Problems With AI Video Editing
As with everything in life, AI video editing isn’t without its flaws.
1. AI Can Make Mistakes:
AI-generated video can sometimes be full of strange artifacts and inconsistencies. This applies to both AI-generated video effects, as well as AI-added captions and text.
This is why AI-edited videos should be checked prior to uploading.
2. Content Can Be Generic:
Content created with AI can often be generic and unimaginative. It’s great for learning the ropes of video editing, but you won’t get very far by relying on AI tools to do everything for you.
Nevertheless, the use of AI technologies is beneficial in itself, but if you let those smart systems do all the job, chances are your product will look just like any other product created using AI technology.
3. Copyright Can Be an Issue:
Another thing to consider is copyright law. The legal aspects of AI-produced content are still vague and are subject to change according to the software, content type, and country of the user.
If you plan to use AI instruments for commercial purposes, be aware of the potential legal issues involved.
4. Artificial Intelligence Doesn’t Solve Problems
A lot of people forget that AI isn’t a magic bullet that will improve everything it touches.
Indeed, this technology can enhance our conditions of working; however, the outcome will always depend on our input.
Therefore, it is vital to proofread AI-produced content before its introduction to the public.
Check whether images look good, whether captions were spelled correctly, whether the recording is complete, whether the information is accurate, and whether music is copyright-free.
How Can Digital Marketers Use AI Video Editing
AI Generated video editing can be extremely useful for digital marketers.
To begin with, marketers must comprehend the reason behind their video creation effort.
Do they intend to pull more people to their site? Are there any products or services they want to advertise or be recognized? Are they after gaining name recognition or attracting clients?
Having the main idea of their purpose in mind, they should start thinking about the audience that might be interested in their message.
Once these two elements are in place, marketers can use AI-generated tools to help them with the following tasks. Idea generation for videos, building a rough script for the video, transforming blog posts into video content, adding captions, repurposing long-form videos into short-form social media posts, adding voiceover, modifying aspect ratio, creating simple explainer or promotional videos, testing different concepts, and much more. But again, the marketing strategy has to come first – the video content has to support the larger objective.
What Could The Future of Video Editing Look Like?
Based on everything we know about the evolution of video editing software, we expect to see more AI-assisted video editing in the coming years.
AI video editing tools will likely become more intuitive, as opposed to the current state of affairs, where video editing software is extremely complex.
In years to come we may have the possibility to communicate with video editing solutions in simple English instead of struggling with complicated software.
For instance, rather than searching through a video file to find the most interesting parts, one could simply command the video processing program to select the best fragments and assemble short informative clips with the help of the machine.
We also expect to see more variation, as businesses and creators start to understand the importance of tailored content for their target audience.
As mentioned above, AI tools can help us generate different variations of the same video message, for different platforms and different audience segments
The same goes for personalized content – we expect to see more businesses using AI tools to create personalized video content for different customer segments, based on their preferences and behaviors.
All that being said, traditional video editing and video production skills will not see a decline in demand.
The fundamentals of storytelling and video production will continue to be important skills that can command a premium in the creator economy.
After all, the fundamentals will always be the fundamentals – no matter how advanced the technology becomes.
And this brings us back to our original point – AI tools can augment our abilities, but they cannot replace us as content creators and video editors.
The more we understand about the fundamentals of video production, the more we’ll be able to leverage AI tools to our advantage.
Should Beginners Learn AI Video Editing
AI Generated video editing can be extremely useful for aspiring digital marketers and video creators.
If you plan on building a career in digital marketing or content creation, it’s a good idea to familiarize yourself with the basic concepts of video production and editing. You don’t have to become an expert at first – start by learning the fundamentals, and gradually build up your skillset and expertise.
The basics could include: video editing, video storytelling, captioning, AI-assisted script writing, AI voiceover, text-to-video tools, video repurposing, and social media posting.
The ultimate goal isn’t to let AI do everything for you. Instead, you should seek to understand how AI tools can make your life easier, and help you level-up your video content creation skills.
Final Thoughts
We have physically described how artificial intelligence or AI has gained traction in video editing and how it can benefit organizations and digital businesses.
To summarize, here’s a quick rundown of how AI can be applied for things like captions, background removal, audio optimization, voice generation, and video creation.
However, AI Generated videos isn’t a magic bullet that will improve everything it touches. A great video still requires a great concept, a strong message, and solid storytelling – these elements cannot be replaced by AI.This is why we believe that learning the basics of video production and video editing will become increasingly important – especially for digital marketers and content creators.