ECH Academy Syllabus for Digital Marketing: From Basics to Advanced

July 16, 2025

Are you searching for a digital marketing course that offers both theoretical knowledge and practical experience? The ECH Academy syllabus for digital marketing is designed to guide learners from basic concepts to advanced strategies, making it ideal for those looking to build a successful career in the digital world. Based in Malappuram, Kerala, ECH Academy stands out by providing hands-on training through its agency-based environment. Students gain real-world exposure by working on live projects, which sets them apart in the job market. Here’s a detailed overview of why ECH Academy is a leading choice for digital marketing education in 2025.

Table of Contents

Why Choose ECH Academy‘s Digital Marketing Syllabus?

The ECH Academy syllabus for digital marketing focuses on real-world learning through live client projects.
You gain hands-on experience inside an active digital marketing agency.
The curriculum is constantly updated to reflect the latest tools, trends, and industry practices.
Designed for students, entrepreneurs, freelancers, and career changers.

Introduction to Digital Marketing

The first module in the ECH Academy syllabus for digital marketing lays the foundation for your journey into the world of online marketing.It familiarizes you with the key concepts, foundational principles, and the growing significance of digital marketing in today’s competitive business landscape.. You will explore how digital channels like search engines, social media, websites, and email work together to build brand awareness and drive customer engagement. The module also explains the differences between traditional and digital marketing, helping you understand the shift in consumer behavior. Additionally, it outlines the various career opportunities in digital marketing, setting the stage for deeper learning in upcoming modules.

What is digital marketing?
Difference between traditional and digital marketing
Importance of digital channels in today’s business
Career paths in digital marketing

This module helps you build a solid foundation and understand how the entire digital ecosystem functions.

Search Engine Optimization (SEO)

One of the most important modules in the ECH Academy syllabus for digital marketing is SEO. This section teaches:

Conduct keyword research using advanced tools such as Ubersuggest and SEMrush.
On-page optimization: title tags, meta descriptions, internal linking
Off-page SEO: backlinks, guest posting, local citations
Technical SEO: website speed, mobile-friendliness, XML sitemapsSure! Here’s a rewritten version of that sentence:
Local SEO: strategies to improve your visibility on Google Maps and local search results

Through this SEO module, students learn how to improve a website’s visibility and rank on search engines organically.

Search Engine Marketing (SEM) and Google Ads

The ECH Academy syllabus for digital marketing includes an in-depth module on paid search advertising. You will learn:

To set up a Google Ads account, create a Google account, define campaign goals, set a budget, target your audience, write compelling ads, and connect your website for tracking conversions.
Google Ads offers various campaign types including Search ads for text-based results, Display ads for visual banners, Video ads for YouTube promotions, and Shopping ads to showcase products directly in Google search with pricing and product details.
Keyword bidding strategies involve setting bid amounts for targeted keywords in Google Ads, optimizing for cost-per-click, adjusting bids based on competition, and maximizing ad visibility while staying within your advertising budget.
Quality Score and Ad Rank determine your ad’s position on Google based on relevance, landing page experience, and expected click-through rate.
Conversion tracking and analytics involve monitoring user actions like purchases or sign-ups, measuring campaign effectiveness, analyzing performance data, and using insights to optimize ads for better return on investment and improved results.

This module ensures you’re ready to manage Google Ads campaigns for clients or your own business.

Social Media Marketing

ECH Academy Syllabus for Digital Marketing A major part of the ECH Academy syllabus for digital marketing is social media marketing. This section covers:

Creating business pages on Facebook, Instagram, LinkedIn
Organic vs. paid social strategies
Setting up and managing ad campaigns on Meta platforms
Targeting the right audience with Facebook Ads Manager
Content planning and calendar tools

Students get to run live campaigns on real client accounts, gaining practical experience.

Content Marketing

In today’s digital world, content is king. The ECH Academy syllabus for digital marketing features a detailed content marketing module that includes:

Understanding content strategy and user intent
Writing effective blog posts and web content
Creating content for different platforms
Content calendar planning
SEO copywriting basics

This module prepares you to produce high-quality, engaging content that converts.

Email Marketing

ECH Academy Syllabus for Digital Marketing The ECH Academy syllabus for digital marketing also includes a professional email marketing module. You will learn:

Building and segmenting email lists
Using tools like Mailchimp and Sendinblue
Creating automated email sequences
Writing high-converting email copy
Tracking open rates, click-through rates, and conversions

Email marketing remains a powerful tool for nurturing leads, and this module gives you all the skills you need.

Web Analytics

Understanding performance is essential. The ECH Academy syllabus for digital marketing teaches web analytics using:

Google Analytics 4 (GA4)
Google Search Console
Measuring user behavior and engagement
Tracking traffic sources and conversions
Creating reports and dashboards for clients

This helps students make data-driven decisions to optimize marketing performance.

Graphic Design for Digital Marketing

Visuals play a crucial role in capturing attention and driving engagement in digital marketing. That’s why the ECH Academy syllabus for digital marketing includes essential graphic design basics, teaching students how to create impactful visuals for social media, ads, and websites using tools like Canva and Adobe Photoshop, even without prior design experience.

Designing using Canva and Adobe Photoshop
Creating social media creatives, posters, and banners
Understanding visual branding and storytelling
File formats and image optimization for the web

Even if you’re not a designer, this module equips you with essential visual skills for digital campaigns.

Website and Landing Page Optimization

To generate leads and sales, your website must perform. The ECH Academy syllabus for digital marketing covers:

Basics of WordPress for building websites
Landing page structure and design
Call-to-action (CTA) placement and copywriting
A/B testing for improving conversions
Mobile optimization and user experience (UX)

This module helps learners build and optimize pages that drive results.

Internship & Real-World Projects

One of the standout features of the ECH Academy syllabus for digital marketing is the live internship program. Students get to:

Work on real client projects
Conduct SEO audits, manage advertising campaigns, and handle social media strategy and execution.
Develop a professional portfolio
Gain experience in team collaboration and client communication

This practical exposure makes students job-ready and confident.

Tools Covered in the ECH Academy Digital Marketing Syllabus

Throughout the course, the ECH Academy syllabus for digital marketing introduces students to a wide range of essential industry tools that are commonly used by digital marketing professionals. These include platforms for SEO, analytics, advertising, email marketing, and design, helping learners gain hands-on experience and build confidence with real-world marketing technologies.

Google Ads & Google Analytics
Facebook Business Manager
Mailchimp & Sendinblue
Canva & Adobe Photoshop
SEMrush, Ahrefs, Ubersuggest
WordPress & Elementor

Learning these tools gives you a competitive edge in the job market.

Who Should Join ECH Academy’s Digital Marketing Course?

The ECH Academy digital marketing syllabus is ideal for:

Students and fresh graduates
Freelancers and solopreneurs
Small business owners
Career changers and job seekers

Whether you’re starting from scratch or upskilling, ECH Academy helps you gain both knowledge and confidence.

Final Thoughts

The ECH Academy digital syllabus for marketing goes beyond being a simple list of topics—it’s a carefully structured, step-by-step learning journey designed to transform absolute beginners into skilled digital marketing professionals. Through a combination of hands-on projects, live client work, and agency-based training, students gain real-world experience that builds confidence and capability. The curriculum emphasizes practical skills over theory, ensuring that every learner is not only certified but fully prepared to enter the job market or manage digital campaigns independently. If you’re aiming for a future-proof career in the digital industry, the right place to begin is with ECH Academy.